THEBTRFLYE jewellery is protected with our exclusive ShineLock coating —
a next-generation layer that locks the shine for years.
No colour loss, no dullness, no blackening… even after long-term use.
Sweat, rain, water splashes — nothing affects the shine.
THEBTRFLYE pieces are water-resistant and built to stay beautiful no matter where your day takes you.
Perfume usually ruins normal jewellery…
but with ShineLock, your jewellery remains fresh, bright and unaffected.
No patches. No fading.
Our jewellery maintains its colour even after daily wear.
No green marks.
No rusting.
No fading.
Just the same warm golden glow you fell in love with.
Made with a soft, hypoallergenic finish —
perfect for all skin types, including sensitive skin.
Wear it for hours… your skin stays happy.
Just wipe it gently and it’s brand new again.
Designed for girls who want jewellery that matches their busy life —
strong, stunning and stress-free.
“Jewellery isn’t just something we wear — it’s something we feel. With THE BTRFLYE, I’ve created pieces that become a part of you, something you come back to every single day, carrying a little bit of your heart with them.”
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